General Campaign Strategy

Campaign Outline

The outline contains the following components:

  • Introduction / Overview
  • Planning the Campaign
  • Competing for Media Attention
  • Becoming the Authority on Pavement Preservation

Download the full .pdf version


Campaign Resources

Coalition to Preserve America’s Roads (CPAR) Logo
This logo is available as a .pdf file or as an Encapsulated PostScript (.eps) file.
Download the .pdf version | View the .eps version)

News Release Template
The News release Template is a 3-page, customizable document that could be used by a local government agency to draw attention to the need for pavement preventive maintenance. The document mentions the Coalition to Preserve America’s Roads (CPAR), gives background information, describes potential economic benefits, and lists the typical components of a model road preservation program.

Download the News Release Template
Word (.docx)
Word (.doc)
Portable Document Format (.pdf)

Opinion Column Template
The Opinion Column Template is a statement by Larry Galehouse, CPAR Coordinator. The statement describes the present wasteful policy of “worst first” practiced by many road agencies at state, county, and municipal levels. Superficially, worst first is politically attractive because it creates the illusion that scarce resources are being used wisely and responsibly, when in fact, the policy is the most wasteful possible because effectively, it waits for an asset to deteriorate to a condition where the only viable treatment is also the most expensive, i.e., replacement or reconstruction. Hence, a worst first policy guarantees that only the most expensive solutions will be implemented and that available resources will never be adequate.

Download the Opinion Column Template
Word (.docx)
Word (.doc)
Portable Document Format (.pdf)

Letter to the Editor Template
The Letter to the Editor Template warns that the “worst first” approach to managing our roads will eventually bankrupt road agencies. Instead, it urges a policy of preservation to stretch scarce tax dollars to the maximum extent and eventually achieve a sustainable, balanced road system.
Download the Word (.docx) version of the Letter to the Editor Template

Trade Publication Article Template
The Trade Publication Article Template begins by mentioning the dependence of commerce on the transportation infrastructure, particularly roads and bridges. It describes the present “worst first” policies as short sighted and unsustainable and predicts that unchecked, eventually they will increase the cost of doing business and decrease the nation’s competitiveness. The template concludes by comparing regular road maintenance with regimens of regular exercise and proper nutrition to maintain physical health.

Download the Generic Trade Publication Article
Word (.docx)
Word (.doc)
Portable Document Format (.pdf)

Campaign Brochure
The Campaign Brochure is an attractive full color document illustrated by context-related photographs. The brochure, which is directed at a general audience, describes the decline of the nation’s transportation infrastructure and warns of the danger of economic decline. It discounts traditional “worst first” policies and cites the benefits of preservation such as increasing employment, reusing natural resources, and decreasing traffic congestion.
Download the .pdf version of the Campaign Brochure

Pavement Preservation Background

Design Life Stages of US Highways

This exhibit describes the life stages of U.S. highways:

  • Design
  • Construction
  • Slow Deterioration
  • Critical structural deterioration
  • Total destruction


Legislative History of US Highway Construction and Maintenance
This exhibit presents a legislative history of U.S. highway construction and maintenance dating from 1806 when the first National Road was constructed to 1995 when Congress authorized the use of federal funding for preventive maintenance.


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