Pavement Preservation Journal, Fall 2011, Vol. 5, No. 1
Last year, FP2, Inc. began ramping up its outreach activities “inside the Beltway” as it brings awareness of the value of pavement preservation to SAFETEA-LU reauthorization. But on the local level back home, grassroots outreach can be just as effective.
For example, stakeholders can impart their knowledge to staff and employees, with a goal of employees’ families and friends also becoming informed of the financial consequences of a reauthorization not favorable to the industry. Then, without instructing employees on how they should think or vote, they can urge this small army to contact its representatives and senators on the issues. And they can financially support candidates who will support reauthorization on industry terms, and support state and national coalition efforts to focus attention on reauthorization, like FP2, Inc.