AASHTO Journal, 20 June 2014
The American Road & Transportation Builders Association this week launched an online and social media campaign aimed at helping members of Congress generate support for transportation investment. The campaign includes a new website, Transportation Makes America Work.
ARTBA officials said the new website showcases information that easily shows transportation investment’s impact on the economy, health and safety, children, family budgets, and quality of life for Americans. Earlier this year, the American Association of State Highway and Transportation announced a website that also seeks to show the public the consequences of not investing in transportation infrastructure and what it means on a basic level.
“People’s eyes glaze over when you talk about trillion dollar capital needs, ‘X percent’ of roads, bridges and transit systems that need repair, and multi-billion dollar government programs,” said ARTBA President & CEO Pete Ruane in a statement. “What we are doing is taking that data, dis-aggregating it, and creating mind images that people can relate to. We’re presenting facts in ways that families can talk about transportation issues around the dinner table—so they can understand where their gas tax dollars are going and why.”